October MDA President's Message Video
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Watch this short four-minute video to get caught up on the latest from the MDA.
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In this October video message, MDA President Gerald Wood provides an update on upcoming training opportunities. He then shares insights from his recent trip to England, where he learned more about Chinese automotive manufacturers and the products expected to enter the Canadian market.
Gerald also highlights several important updates and reminders for dealers ahead of the Western Canadian Dealer Summit, including registration and hotel bookings, and shares details about our incredible speaker lineup.
Gerald previews several of the Summit's speakers and sessions, including Patrick Janes from Cox Automotive and Harvey Cohen.
He finishes with a reminder to dealer principals and general managers about the upcoming special meeting and proposed changes to the size of the MDA Board.
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Western Canadian Dealer Summit (WCDS) 2026 Can't Miss Panel
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Mira Test Facility - Nuneaton, England
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MDA President Gerald Wood will moderate the Panel of Peers: China in Canada’s Future and will discuss his recent trip to England, where he test-drove Chinese electric vehicles. The panel will discuss the ramifications for the Canadian market.
This is a panel you won't want to miss!
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It's Your Last Chance to Book Your
WCDS Hotel Room!
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We are excited to welcome you to the 2026 WCDS in a few short weeks. As you plan your trip, we want to ensure that you can take advantage of the special Summit hotel room rate.
This exclusive discounted rate is almost sold out. If you haven't yet, please register for the WCDS. You will be sent your exclusive booking link upon registration.
This rate is only available until October 13, so make sure you register before the deal is gone!
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Watch this short four-minute video to get caught up on the latest WCDS updates.
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Reinventing Automotive, One Decision at a Time
Dealer Principals and General Managers, please join us in beautiful Banff, Alberta, for engaging speakers, plentiful networking opportunities, and invaluable learning experiences. Best of all, stay up to date with the latest best practices for your dealership. Register today for this year’s Western Canadian Dealer Summit.
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Keys to Communication Receptionist
Training - Online
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October 27, 2026 9:00 AM - 4:00 PM, Online
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The Necessity of Frontline Communication
Your frontline team are the people your customers see and talk to first. They are the face and voice of your organization. In order to be successful, you need every customer to be very satisfied and happy.
Some days you don’t have time to get it all done, or done as well as you would like. Some days you can’t find any staff. Some days, the customers are not so friendly, the phones never stop, and your computer isn’t computing.
For days like these, make sure your front-line staff are trained and prepared. Strong frontlines, stronger service.
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Provincial Sales Information
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An update on provincial sales around Canada.
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The provincial sales numbers for August 2026 have been posted at the link below.
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CADA 360 Security Services
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Manage your lot, locate stolen vehicles and generate new F&I revenues
CADA members can now take full control of their inventory with the CADA 360 Security Services program, powered by RecovR. This solution allows dealers to monitor vehicle location on and off the lot and to offer a valuable new product to consumers.
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It all comes back to you…
It’s more than a tagline, it’s our guarantee to dealers. Participation in CADA 360 programs helps provide financial support to CADA for dealers’ advocacy initiatives. The more dealers who participate in CADA 360 programs, the greater the level of funding available for CADA advocacy.
Visit cada.ca/cada360 to learn more.
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FLITEHOUSE - YOUR SHOWROOM CLOSES AT EIGHT. YOUR WEBSITE DOESN'T.
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Meet Seny
Seny is FliteHouse's AI Site Operator. It lives on the dealership's website and works the way a good salesperson works the floor. Visitors talk to it by voice, like a phone call on the site. It answers inventory questions, walks people to the right vehicle pages, qualifies buyers with the questions your team would ask, and books test drives and service appointments directly into the calendar. When a conversation should continue off the site, it follows up by text and email.
Click below to learn more about Seny.
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See What Your MDA Membership Can Do for You
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We’re excited to share our brand-new MDA video!
As an MDA member, you’re part of a powerful network of dealers shaping the future of Alberta’s automotive industry. From strong advocacy and government representation to exclusive programs, professional development, scholarships, and recognition through our Dealer of Excellence awards, your membership is built to support you, your team, and your success.
Take a moment to watch our short video!
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