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October 2026 MDA President's Message Video

In this October video message, MDA President Gerald Wood shares updates on recent industry engagement and highlights key opportunities for dealers in the months ahead.

Watch this short four-minute video to get caught up on the latest from the MDA.

In this October video message, MDA President Gerald Wood provides an update on upcoming training opportunities. He then shares insights from his recent trip to England, where he learned more about Chinese automotive manufacturers and the products expected to enter the Canadian market.

Gerald also highlights several important updates and reminders for dealers ahead of the Western Canadian Dealer Summit, including registration and hotel bookings, and shares details about our incredible speaker lineup.

Gerald previews several of the Summit's speakers and sessions, including Patrick James from Trader and Cox Automotive and Harvey Cohen from First Canadian.

He finishes with a reminder to dealer principals and general managers about the upcoming special meeting and proposed changes to the size of the MDA Board.

0:00 Welcome and October Training Update
0:35 Chinese Automotive Market Insights
1:05 Western Canadian Dealer Summit Registration
1:44 Hotel Bookings and Summit Activities
2:20 Alberta Chairs Meeting
2:55 Western Canadian Dealer Summit Speakers
3:35 Registration and Group Pricing
4:00 MDA Board Restructuring and Special Meeting


Keys to Communication Receptionist Training



The Importance of Good Communication

Your frontline team are the people your customers see and talk to first. They are the face and voice of your organization. To be successful, you need every customer to be very satisfied and happy.


Some days you don’t have time to get it all done, or done as well as you would like. Some days you can’t find any staff. Some days, the customers are not so friendly, the phones never stop, and your computer isn’t computing.




DATE & TIME


October 27, 2026
9:00 AM - 4:00 PM


LOCATION

Online 



REGISTER

Western Canadian Dealer Summit 


Click here to register



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