Contribute to the 2026 CADA Workforce Study
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Gain the data that drives decisions.
Participate in the 2026 CADA National Workforce Study and gain access to the most comprehensive dealer-specific workforce metrics in Canada:
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- Compensation
- Retention and turnover
- Time off and benefits
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Enroll and participate online!
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MDA unWorkshop Series: Final 2025 Session #4
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Location: PBS Financial Systems Inc., 4041 - 128 Avenue SE, Calgary, AB.
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Marketing and Advertising Trends in 2026: How Brands Are Balancing AI Innovation with Diverse Channel Strategies, Community-Centric Marketing, and Authentic Customer Connections
The rules just changed. Marketing departments are pivoting hard. AI is the new superpower, giving you capabilities and speed, but it’s a high-stakes game. The biggest mandate? Stop selling and start standing for something. Customers now choose connection over convenience.
Join us for Session #4 of the MDA unWorkshop series, an intensive and practical dive into the world of AI-powered digital marketing. This isn't a theoretical lecture—it's a hands-on strategy session designed to give your leadership and marketing teams a direct competitive advantage. We're bringing together top minds from Google, leading-edge AI innovators, and industry experts to demystify the technology and provide a clear roadmap for implementation.
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Note for 2025 Season Pass Holders:
If you purchased a Season Pass for 2025 and still have one remaining session to attend, this is your Session #4. You are fully eligible to use your final registration for this unWorkshop.
There will be four additional unWorkshops in 2026.
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unWorkshop Season Pass (2026)
Get full access to all four unWorkshop sessions in 2026 with one season pass.
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The Consumer Protection Act and Automotive Business Regulation require that licensed businesses utilize a Bill of Sale to document the terms of the sale. It serves as a protection mechanism for both the business and the consumer, as it outlines everything agreed upon in the transaction. A key best practice when it comes to the Bill of Sale is to ensure it is filled out in its entirety. We still see a high percentage of purchases where portions of the agreement are left blank.
While the MDA has a Bill of Sale that has been reviewed by AMVIC and deemed compliant, that only works when all of the information is filled in on the document. In all instances, the following information must be included on the document, in all cases:
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- The document must accurately identify the customer (including government-issued ID), as well as the salesperson (with license number) and the Licensed Business (with license number).
- There should only be one version of the document, and the customer must be provided a copy along with any other pertinent documentation that was provided at the time of signing.
- The document must reflect an "All In Pricing" compliant price, along with the nature of the transaction, any downpayments, trade-ins or extra items as promised.
- Any mandatory fees, charges or costs must be shown separately on the document to ensure the customer is aware of all charges. (Please remember that these fees must be included in the advertised price, with the exception of GST and fees associated with the cost of credit.)
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If you need help with any of the Bill of Sale requirements, please reach out to the MDA Office.
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MDA unWorkshop Series: Final 2025 Session #4
Calgary, AB
January 15, 2026
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MDA Fixed Operations 2026 Workshop Series: Session #2
Edmonton, AB
January 20, 2026
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MDA Fixed Operations 2026 Workshop Series: Session #2
Calgary, AB
January 21, 2026
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NADA Show
Las Vegas, NV
February 3-6, 2026
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CADA Summit
Toronto, ON
February 11, 2026
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Canadian International AutoShow
Toronto, ON
February 13-22, 2026
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Provincial Sales Information
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An update on provincial sales around Canada.
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The provincial sales numbers for November 2025 have been posted at the link below.
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Secure Your Seat at the CADA Summit
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Next year's CADA Summit will take place on Wednesday, February 11, 2026, at the Metro Toronto Convention Centre on the eve of the opening of the Canadian International AutoShow.
Attendees can expect to see the return of some regular features like Quick Take interviews, insights and analysis from a leading auto industry expert, a CADA Laureate panel, an international roundtable, a political panel and keynote speakers including one of the world's top futurists, Jim Carroll.
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Federated Insurance- Emergency Contact Lists are Critical for Your Business
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Happy New Year! As we head into 2026, the beginning of the year presents a perfect opportunity to review and update your emergency contact list to ensure it is current. Being aware of who to contact in a crisis or emergency can significantly enhance your ability to navigate challenging circumstances and restore operations for your business as quickly as possible.
That’s why maintaining a current up to date emergency contact list should be a crucial component of your business continuity and risk management strategy. To help you get started, Federated Insurance has created a guide on what to include and a template you can download, print, and fill for your own records.
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As a 100% Canadian-owned insurer, Federated Insurance is here to support you and your business. To learn more, visit www.federated.ca or if you’re a Federated customer, you can contact your Commercial Insurance Specialist with any questions.
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MDA Fixed Operations 2026 Workshop Series: Session #2 - In-person
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January 20, 2026 9:00 AM - 4:00 PM, Edmonton AB AND January 21, 2026 9:00 AM - 4:00 PM, Calgary AB
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Location: Motor Dealers' Association of Alberta office board room 6248 50 St NW, Edmonton, AB T6B 2N7
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January 20, 2026 9:00 AM - 4:00 PM
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Location: DoubleTree by Hilton Calgary North 2120 16 Ave NE,
Calgary, AB T2E 1L4
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January 21, 2026 9:00 AM - 4:00 PM
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Demystifying Fixed Operations for General Managers and Owners
If the first session was about building the engine of Fixed Ops, this session is about uncovering the high-performance drivers who navigate it. The Service Advisor is the most critical link between your dealership’s profitability and your customers’ loyalty. However, in an era of digital transparency and rising consumer expectations, "good enough" communication is a thing of the past.
This one-day session shifts the focus to front-line execution. We will delve into the psychology of the modern service customer, the art of transparent selling, and the technical habits that distinguish top-performing advisors from the rest of the pack.
Why Attend?
This is a practitioner’s workshop. Attendees will leave not just with theories, but with dealership-tested methods with blueprints, communication templates, and a renewed sense of ownership over their role. Whether you are an experienced advisor looking to sharpen your edge or a manager looking to standardize excellence across your team, this session provides the foundational elements for a world-class service drive.
A delicious lunch will be provided to all registrants as part of your registration fee.
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Fixed Ops Season Pass (2026)
Enjoy entry to all four Fixed Ops sessions in 2026 with a single season pass.
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CADA 360 Employee Benefits
Have you considered our program recently?
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With the purchasing power of more than 1,780 participating dealers, 78,000+
employees, and over $240,000,000 in premiums, the CADA 360 plan provides
outstanding value for dealers. And, because the plan operates on a not-for-profit basis, any surplus is reinvested into the plan to help keep your costs low and your money working for you.
Visit cada.ca/cada360 to learn more.
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MDA Education Foundation Scholarship Presentations
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MDA President Gerald Wood has been busy delivering cheques to MDA Education Foundation recipients across the province.
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Set Your Team Up for Success in 2026 and Beyond with the MDA Pick Six Pack
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Get Your Team Ready to Win in 2026
Enhance your team’s development with the MDA Pick Six Pack! You’ll get a fully transferable 6-pack of training registrations that any staff member can use for any session throughout the year.
Mix and match sessions, send different team members, and build the perfect training lineup for your dealership. It’s flexible, cost-effective, and designed to help your team learn and grow throughout the year.
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See What Your MDA Membership Can Do for You
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We’re excited to share our brand-new MDA video!
As an MDA member, you’re part of a powerful network of dealers shaping the future of Alberta’s automotive industry. From strong advocacy and government representation to exclusive programs, professional development, scholarships, and recognition through our Dealer of Excellence awards, your membership is built to support you, your team, and your success.
Take a moment to watch our short video!
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