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Motor Dealers Association of Alberta
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MDA Fixed Operations Workshop 2026 Series: Edmonton Session #2 January 20, 2026

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When

January 20, 2026

9:00 AM - 4:00 PM
Location

Motor Dealers' Association of Alberta office board room

6248 50 St NW, Edmonton, AB.  


Demystifying Fixed Operations for General Managers and Owners

Fixed operations are the foundation of dealership profitability—yet many General Managers and Owners still view them as complex, technical, or outside their lane. In today’s market, with tightening margins on variable operations, a clear understanding of fixed ops is no longer optional—it’s essential. This workshop is designed to give senior leaders the knowledge, confidence, and practical tools to drive measurable growth in parts and service, while building stronger teams and more resilient dealerships.

This is not a classroom lecture. It’s a hands-on, collaborative workshop where you’ll engage directly with industry experts, data leaders, and frontline managers. Together, we’ll break down the misconceptions, highlight untapped revenue opportunities, and provide an actionable roadmap for turning fixed operations into a consistent, predictable profit engine.


Reserve Your Spot Today

A delicious lunch will be provided for participants. 

This first session in the MDA Workshop Series is designed specifically for General Managers, Fixed Ops leaders and Owners.

By the end of the day, you’ll leave with a deeper understanding of fixed operations, a toolkit of actionable strategies, and a clear vision for elevating profitability across your store.

This training will be held on January 20th in Edmonton. 

  • The deadline for registrations is one week prior to the course date (January 13, 2026).
  • NOTE:  No refunds will be issued for cancellations within 5 business days prior to the course date and no-shows.

Sign up today!