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March 2026 MDA President's Message Video

In our first-ever President's Message Video, MDA President Gerald Wood congratulates the 2025 Dealer of Excellence winners, Mike Lowe of Northgate Chevrolet and Paul Morrison of High River Ford, and much more.

Video Chapters

  • 0:00 Introduction and Dealer of Excellence Congratulations
  • 1:22 Industry Updates and EV Incentive Changes
  • 2:30 Bill of Sale Disclosure Requirements
  • 3:09 Career Driven and RAP Draft Pilot
  • 4:26 SAIT Automotive Management Program Update
  • 5:36 Legislature Day at the Alberta Legislature
  • 6:38 2026 Western Canadian Dealer Summit Preview

Additional Resources:

  • Dealer of Excellence Winners
  • Electric Vehicle Affordability Program (EVAP) Information
Paul Morrison Mike Lowe
Motor Dealers Association of Alberta
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