Learn How to Use Career Driven - Inside Track Webinar

Finding and attracting the next generation of dealership staff is one of the biggest challenges facing Alberta’s auto industry. That’s where Career Driven comes in.

Join us for a virtual training session designed to help dealer principals, general managers, and HR professionals understand how to make the most of this new, interactive recruitment tool developed by the MDA.

Dean Heuman, Principal at Focus Communications, a seasoned marketing and communications expert, will walk you through what Career Driven is, how it works, and how your dealership can use it to connect with high school students exploring career paths. Learn how to customize the included PowerPoint to showcase your unique opportunities and get practical tips for implementing it in classrooms, career fairs, or your own dealership outreach efforts.

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