Home Contact Sitemap Checkout

Motor Dealers Association of Alberta
Print This Page

MDA Fixed Operations Workshop Series: Edmonton Session #1 October 8, 2025

$0 Base Price
+ $NaN Registrant 1
+ $NaN First Name
+ $NaN Last Name
+ $NaN Email
+ $NaN Dealership / Company Name
+ $NaN Dietary Restrictions
+ $NaN Add Dealer Registrant (Same Organization only)
+ $NaN First Name
+ $NaN Last Name
+ $NaN Email
+ $NaN Dietary Restrictions
+ $NaN Add Dealer Registrant (Same Organization only)
+ $NaN First name
+ $NaN Last name
+ $NaN Email
+ $NaN Dietary Restrictions
+ $0 Price Modifiers
$0 Subtotal
       


When

October 8, 2025

9:00 AM - 4:00 PM
Location

Motor Dealers' Association of Alberta office board room

6248 50 St NW, Edmonton, AB.  


Demystifying Fixed Operations for General Managers and Owners

Fixed operations are the foundation of dealership profitability—yet many General Managers and Owners still view them as complex, technical, or outside their lane. In today’s market, with tightening margins on variable operations, a clear understanding of fixed ops is no longer optional—it’s essential. This workshop is designed to give senior leaders the knowledge, confidence, and practical tools to drive measurable growth in parts and service, while building stronger teams and more resilient dealerships.

This is not a classroom lecture. It’s a hands-on, collaborative workshop where you’ll engage directly with industry experts, data leaders, and frontline managers. Together, we’ll break down the misconceptions, highlight untapped revenue opportunities, and provide an actionable roadmap for turning fixed operations into a consistent, predictable profit engine.

What We’ll Cover:

  1. Understanding the 5 Core Fixed Ops Concepts

Presenter: Fenton B.

Demystifying the fundamentals: Gross Profit, Departmental Net, Flat Rate vs. Straight Time, Proficiency, and Effective Labour Rate (ELR). We’ll tackle common misconceptions and build a foundation for every GM and Owner to make smarter decisions.


  1. Guest Speaker: The Power of Absorption

Presenter: Aaron Young, Vice President – AB & Territories, RBC Automotive Finance

Explore why absorption is critical in today’s economic environment, what pressures are coming, and how a strong fixed ops strategy positions dealerships for long-term success.


  1. The Role of the Modern Service Advisor — Panel Q&A

Panellists: Cory Lemiski, Denver Cloutier, Gerald W., Fenton B.

Service advisors are often the make-or-break point of the customer experience. This interactive session focuses on selling vs. CSI, essential tools, and the key targets every GM should monitor.


  1. Harnessing Data: Sources, Integration, and Analysis

Presenter: Kim Mortenson, CCO TARGIT

With data coming from every direction, it’s easy to get lost in the noise. Learn how to consolidate, simplify, and use your dealership data to make better operational decisions.


  1. Leveraging Variable Skills in Fixed Ops

Presenter: Fenton B.

GMs already know how to drive results in variable operations—this session shows how to transfer that skillset into service and parts, creating new revenue opportunities and leadership confidence.


  1. Wrap-Up & Takeaway Project

Led by Chelsey D. & Fenton B.

To ensure the learning sticks, we’ll provide a practical project you can take back to your dealership immediately—covering areas like preloading bays or managing declined inspections over $1,000.

Reserve Your Spot Today

A delicious lunch will be provided for participants. 

This first session in the MDA Workshop Series is designed specifically for General Managers, Fixed Ops leaders and Owners.

By the end of the day, you’ll leave with a deeper understanding of fixed operations, a toolkit of actionable strategies, and a clear vision for elevating profitability across your store.

This training will be held on October 8th in Edmonton. 

  • The deadline for registrations is one week prior to the course date (October 2, 2025).
  • NOTE:  No refunds will be issued for cancellations within 5 business days prior to the course date and no-shows.

Sign up today!