June 2026 MDA President's Message Video
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Watch this short four-minute video to get caught up on the latest from the MDA.
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In this June video message, MDA President Gerald Wood shares an update on Alberta's vehicle sales performance through April and discusses current trends that may shape the remainder of 2026.
He also highlights the continued strength of fixed operations departments across the province and reflects on recent dealership visits to present MDA Education Foundation scholarship cheques. Gerald provides an update on MDA's workforce development efforts to address technician shortages. He also reminds members of the upcoming Annual General Meeting and encourages participation in the June Fixed Ops Accelerator training sessions.
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MDA Annual General Meeting
Calgary, AB
June 17, 2026
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MDA Fixed Operations Accelerator 2026 Series Session #4
Calgary, AB
June 17, 2026
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MDA Fixed Operations Accelerator 2026 Series Session #4
Edmonton, AB
June 18, 2026
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Western Canadian Dealer Summit
Fairmont Banff Springs, AB
November 12-14, 2026
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Western Canadian Dealer Summit New Speakers Announcement
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Reinventing Automotive, One Decision at a Time
Dealer Principals and General Managers, please join us in beautiful Banff, Alberta, for engaging speakers, plentiful networking opportunities, and invaluable learning experiences. Best of all, stay up to date with the latest best practices for your dealership. Register today for this year’s Western Canadian Dealer Summit.
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State of the Manufacturing Landscape
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TRAILBLAZER in Sport and
Business
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Three Time Olympic Gold Medalist
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We are delighted to share that Brian Kingston, Darci Lang, and an exciting mystery speaker will be lending their voices to the WCDS.
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Don’t miss out on our early bird special! We are offering a discounted rate for registrations made before June 15.
This offer is non-refundable and requires a booking at the Banff Springs Hotel.
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Provincial Sales Information
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An update on provincial sales around Canada.
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The provincial sales numbers for April 2026 have been posted at the link below.
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CARFAX: Used Vehicle Market Insights
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CARFAX Canada’s market report provides a unique view of used-vehicle inventory volume, national average listing prices, and the top-searched models and values.
Here are just a few key takeaways from the report:
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- The national average used vehicle listing price reached $31,907 in March — up 0.5% month-over-month and down 2.3% year-over-year.
- March inventory rose 31.6% from February and saw a 3.1% year-over-year increase.
- SUVs continue to dominate consumer preference, now making up 55.3% of all used inventory and taking market share away from passenger cars.
- EV prices are down 6.5% year-over-year, with more volatility on the horizon.
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Congratulations to the Finalists for the 2026 CADA Laureate Awards
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The process is now underway to determine the three winners of the 2026 CADA Laureate Awards.
On June 1, CADA announced the 15 finalists across three award categories. “This year’s finalists represent an outstanding group of dealers from across the country,” said Tim Reuss, CADA’s President and CEO. “From British Columbia in the west to Atlantic Canada in the east, these dealers have distinguished themselves through leadership, innovation and commitment to the industry."
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Federated Insurance- AI and Cybersecurity: Protecting Your Business
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Did you know that while AI is simplifying tasks like writing emails and setting reminders, it is also being exploited by cyber attackers? These attackers use AI to create convincing voices and messages that prompt engagement, such as clicking on malicious links, making it harder to detect phishing attempts.
To help you stay vigilant, we’ve created an educational one-minute video that outlines how AI is used in cyber-attacks, the signs to watch for, and best practices for training and security measures to protect your business and employees:
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As a 100% Canadian-owned insurer, Federated Insurance is here to support you and your business. To learn more, visit www.federated.ca or if you’re a Federated customer, you can contact your Commercial Insurance Specialist with any questions.
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MDA Fixed Ops Accelerator Series: New Dates Added!
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Fixed-Ops Managers: Supercharging Fixed Ops for Service Managers, Fixed Operations Managers and General Managers
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Location: PBS Financial Systems Inc 4041 - 128 Avenue SE, Calgary, AB.
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June 17, 2026 9:00 AM - 4:00 PM
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Location: Motor Dealers' Association of Alberta office board room 6248 50 St NW, Edmonton, AB T6B 2N7
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June 18 2026, 2026 9:00 AM - 4:00 PM
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Demystifying Fixed Operations for Service Managers, Fixed Operations managers and General Managers
Fixed operations are the foundation of dealership profitability—yet many Service Managers, Fixed Operations managers and General Managers still view them as complex, technical, or outside their lane. In today’s market, with tightening margins on variable operations, a clear understanding of fixed ops is no longer optional—it’s essential. This workshop is designed to give senior leaders the knowledge, confidence, and practical tools to drive measurable growth in parts and service, while building stronger teams and more resilient dealerships.
This is not a classroom lecture. It’s a hands-on, collaborative workshop where you’ll engage directly with industry experts, data leaders, and frontline managers. Together, we’ll break down misconceptions, highlight untapped revenue opportunities, and provide an actionable roadmap to turn fixed operations into a consistent, predictable profit engine.
A delicious lunch will be provided to all registrants as part of your registration fee.
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Please join us in welcoming the following new associate members:
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CADA 360 Security Services
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Manage your lot, locate stolen vehicles and generate new F&I revenues
CADA members can now take full control of their inventory with the CADA 360 Security Services program, powered by RecovR. This solution allows dealers to monitor vehicle location on and off the lot and to offer a valuable new product to consumers.
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It all comes back to you…
It’s more than a tag line, it’s our guarantee to dealers. Participation in CADA 360 programs helps provide financial support to CADA for dealers’ advocacy initiatives. The more dealers who participate in CADA 360 programs, the greater the level of funding available for CADA advocacy.
Visit cada.ca/cada360 to learn more.
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See What Your MDA Membership Can Do for You
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We’re excited to share our brand-new MDA video!
As an MDA member, you’re part of a powerful network of dealers shaping the future of Alberta’s automotive industry. From strong advocacy and government representation to exclusive programs, professional development, scholarships, and recognition through our Dealer of Excellence awards, your membership is built to support you, your team, and your success.
Take a moment to watch our short video!
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